ROOTS WHOLE FOOD STORE
This is an entire brand identity for a new whole food market. The project includes everything from logo design to packaging design.
ROOTS Logo variations and fog test.
ROOTS Stationary, business card and store loyalty card.
Below is a teaser poster designed to spark interest in an up-and-coming new store. It is intentionally vague in its delivery using simple shapes and graphic. However, the idea is to get the public to wonder, what indeen is ROOTS!
Below is a bus shelter poster designed for ROOTS. This poster highlights the distance each product has traveled from supplier to store, using simple graphics.
Below is a mockup of how this poster would look in a bus shelter.
Below is a website homepage design for the new ROOTS store.
ROOTS would like to encourage environmentally conscious customers. I designed these green shopping bags with this in mind. The graphics on the bags are used in department signage throughout the store.
Below is a Magazine advertisment for ROOTS using the shopping bag designs.
The packaging designs are in keeping with ROOTS ethos using recycled materials and simple graphics.
